Many people struggle to fully grasp the meaning of a message until it is presented through a combination of oral, visual, audio, or written formats. We naturally prefer messages delivered with as much realism and clarity as possible, making them more accessible and impactful. For many, the life-transforming message of Scripture resonates only when shared in this multifaceted format, even among those who may initially think they understood it in another way. Today, more than ever, the Church has the opportunity to utilize these approaches to ensure that the Gospel reaches its fullest potential, transforming lives with its power.

Winds International embraces this opportunity through the Vernacular Media Development (VMD) program. This initiative focuses on unique language community groups, providing them with digital platforms to engage with the Word of God in diverse, creative formats made possible by modern technology. The program produces content that reflects the cultural behaviors, norms, beliefs, and material customs of these communities, based on thorough research. By considering these elements, the program delivers inspired translations that integrate the message of Jesus into the cultural fabric of the target communities, maximizing its transformative impact.